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Have you heard that without keywords for SEO, your website has little chance of attracting traffic from search?

Using keywords for SEO is very important.

The problem is that website articles don’t just appear in search rankings.

Without keywords, you can publish the most useful and informative articles on your site but they will not attract relevant traffic.

Even if the article is indexed by the search engine, without keywords, the search engine cannot determine the relevance of the article to the demands of the target audience.

In order for the search engine to send relevant traffic to your site, it needs to understand which of its users’ requests the article on your site is relevant to. For this, keywords are used for SEO optimisation.

Using keywords for SEO is very important.
The problem is that website articles don’t just appear in search rankings.

Without keywords, you can publish the most useful and informative articles on your site but they will not attract relevant traffic.

Even if the article is indexed by the search engine, without keywords, it cannot determine the relevance of the article to the demands of the target audience.

In order for the search engine to send relevant traffic to your site, it needs to understand which of its users’ requests the article on your site is relevant to. For this, keywords are used for SEO optimisation.

What are keywords for SEO optimization

SEO keywords are phrases in the content of your website that enable people to find your website through search engines.

Search engine users go to sites that inspire more trust.

In other words, you need to know what words people are using when they search for products, services or information about your offering. Where do they use short tail keywords and where do they use long tail keywords?

Optimizing your site with keywords helps your site to increase your search rankings.

This is why developing a keyword list is one of the first and most important steps in any SEO campaign.

Keywords are the foundation of all SEO efforts.

How do you use keywords to communicate relevance to Google for a particular topic?
If you know what seo is I assume you understand how important keywords are for communicating to the search engine the topic of the web page. I’m talking about using keywords as part of on-page SEO. That is, the better the on-page SEO, the clearer it is to Google about the relevance of the website page.

To explain this idea, I will explain the concept of on-page SEO by drawing a parallel with off-page SEO.

So, to communicate to search engines the subject of your page, you need keywords.

To attract the audience you want to your site, use the language they use in searches.

To do this, create a list of keywords that includes the questions, needs or problems potential customers have about your service or product.

All that’s left for you to do is to provide the site visitor with the content they’re looking for using keywords in the places listed below:

Page title
Page description
URL
Text content
Other text and image titles
Anchor text (hyperlink)
Include keywords in the right places on the web page
Page title
Search engines use this html element to create search results.

The web page title is the most important place to include the target keyword because these titles are the first place the site interacts with search engine users.

Once they enter the keyword in the search box, they scan the headlines on the first page of the rankings created by the search engine and decide which site to visit based on the relevance of the headlines.

The title of the web page is also visible in the top bar of the browser.

It is also advisable to keep titles under 60 characters to avoid being shortened by the search engine.

Another recommendation is to use the keyword at the beginning of the title.

In conclusion, the more compelling the page titles are, the more positive impact they have on search rankings. Plus, the CTR (click through rate) is higher.

Meta description
Meta description is the text that appears directly below the title and URL in the search element in the search results.

However, for some time now, the meta description element is no longer a factor that directly affects search engine algorithms. However, a well-written meta description can persuade search engine users to visit your website.

Using copywriting techniques, using keywords and indicating relevance, this section of the search element is yet another source through which you can directly affect user persuasion.

Use the meta description tag to explain to the search engine user why they should go to a particular site from your entire search list.

Note: in order for the description not to be abbreviated, it is recommended to use less than 160 characters for the meta description.

URL address
The URL address is another place where you can use keywords for SEO optimization.

The basic rule of URLs is that each page of the site must have a unique URL.

Other recommendations:

Delineate the words in the URL with hyphens.
Omit the use of prepositions in URLs.
Create short and clear URLs.
Content of the article
The content of the page must deliver the promise made to the user in the title and meta description of the search element

To do this, use visitor-friendly language in the body of the text. Include in the text content the target word, synonyms, and other words relevant to the topic the user is searching for.

This indicates the relevance of the page to the search engine user’s query.

H1, H2, H3 tag
The use of the keyword in H1, H2 and H3 tags is another possibility to communicate to search engines the subject of the page and the relevance to the user’s query.

Recommendations:

Use the target keyword in the H1 tag.
Do not use the H1 tag more than once per page.
Use synonyms and relevant words in H2 and H3 tags.
Use H1, H2, and H3 tags to create a logical and coherent structure for the content on the site page.
First words
To grab the attention of site visitors from the first few lines, include the keyword in the first 200 words of the article…

Considering that internet users have very short attention spans and rarely read the whole article to the end, this trick is very important.

Table of contents
Use the target keyword several times in the body of the text

ALT text, image titles and file names
Another possibility to indicate the relevance of the page is to add images to your articles. These images can be optimised using the target keywords.

Recommendations:

Use keywords in ALT text (alt text) and in the image title.
Name the file with the same keyword.
At first glance, it seems that using keywords in the ALT tag and image title does not have much value for SEO optimization of the page.

But trust me, it’s worth investing a minute to change the file name from IMG283573 to something more relevant and descriptive.

Anchor text
The link anchor is the clickable word that, when clicked, directs you to another page relevant to the keyword in the anchor text.

For example, theoretically, if you clicked on a link with the anchor text children’s footwear you should be directed to a web address about children’s footwear.

Also, the use of keywords or their synonyms in the anchor tells Google the relevance of the web page to a particular topic.

This makes sense.

Because descriptive text in the link anchor gives me more information about the page I’m about to visit than an anchor with generic text. The same goes for communicating the site’s page to search engines.

Anchor text that does not indicate relevance: Click here!

Anchor text that indicates relevance: the importance of keywords for seo

Note: avoid using the same version of keywords in several anchor texts. Best to use variations of the keyword. Change the order of the words. Use plural and singular versions, etc.

How do you use keywords on WordPress?
With WordPress, you have access to a multitude of plugins that simplify the website optimization process.

One such plugin is Yoast SEO.

How does this plugin work?

After you index the keyword in the Yoast section, the plugin evaluates the content of the web page and then gives it a score of red (poor optimization), yellow (average optimization) or green (well optimized content). Thus, if after evaluating the web page, Yoast rates the page red or yellow, it means that you still have some work to do to optimise the page for search engines.

The plugin will suggest places on the page where you should use keywords to bring the text optimization to the green optimization level.

In a nutshell.

If your site is installed on the WordPress platform, try Yoast.

Conclusion
Using keywords is an art.

It’s not enough to include them in the right places on the page.

In order for the site’s page to ultimately be well SEO optimised, keywords must communicate to the search engine the relevance of the page to a particular topic and at the same time visitors to the page must not feel that the text is filled with repetitive or out-of-context words.

Well-optimised text for seo satisfies visitors and search engines alike without sacrificing clarity and consistency of message.

Snapchat is one of the most popular social networks for the under-20s. Although TikTok has somewhat stolen its thunder, Snapchat remains an essential digital communication medium for reaching a young, ultra-connected target. The platform offers great opportunities for companies wishing to interact with this audience. It even has its own advertising network, Snapchat Ads.

Advertising on Snapchat is a real boon for companies looking to increase their visibility and sales. That’s assuming, of course, that it’s used properly!

That’s why we’d like to take you on a tour of Snapchat advertising. We’ll give you all the information you need to create your first ads and boost your business.

What is the social network Snapchat?

Snapchat (or “Snap” as its users call it) is first and foremost a mobile application, available on Android and iOS (although a desktop version has recently been launched). It’s easily recognized by its logo: a small white ghost on a yellow background.

Snapchat originally enabled users to share a photo or video with others for a short period of time. After a few seconds, the content becomes inaccessible. This concept, based on the sharing of ephemeral content, largely contributed to the app’s rise to prominence.

Since then, Snapchat has come a long way, offering a host of new features such as :

Filters: comical, aesthetic or absurd, they too have played a major role in the app’s success;
Instant messaging;
Avatar creation;
Sharing stories (which, at the time, prompted Instagram to update its application);
Etc.
Today, the Snapchat social network boasts almost 350 million active users worldwide. In France alone, 25 million people use the app every month (more than half of them under the age of 34).

The Snapchat revolution also marks a change in the way we consume content. Whereas in the past, the computer still played an important role in our relationship with social networks, Snapchat is changing all that. It’s the first network to be 100% mobile-oriented. It’s transforming the way we interact with people we know (and don’t know). What’s more, the instantaneous, ephemeral nature promoted by Snapchat has had a major influence on developments in other social media, such as Instagram.

Why advertise on Snapchat?

If you’re looking to communicate with a young target audience (generations Z and Alpha), advertising on Snapchat appears to be one of the most effective marketing levers. 72% of people under 34 connect to the app every day.

It’s an ideal medium for sharing creative, humorous or offbeat content. These are all opportunities to create a strong emotional relationship with your audience. By extension, this influences your brand image. It’s a long-term investment for your company, which you can leverage to boost sales. Snapchat can be integrated into your customer acquisition and loyalty strategies.

The different Snapchat Ads advertising formats
Snapchat Ads is the advertising network of the eponymous social network. It allows you to display ads on Snapchat in a variety of formats:

Single Snapchat Ads (photo or video),
Collection Ads,
Story Ads,
Lenses AR Experiences (Snapchat lenses),
Commercials,
Filters.
Single Snapchat Ads (photo or video)
Single Snapchat Ads consist of a vertical image or video, combined with a call-to-action (accessible via a “Swipe Up”). This ad format appears when the user scrolls through content in the “Discover” tab.

Collection Ads
On Snapchat, Collection Ads are carousels of images or videos that appear between two stories. This advertising format lends itself particularly well to the promotion of online stores. At the bottom of the screen, your products are displayed as square thumbnails and redirected with a single click to the product pages of your e-commerce site. So if you’re looking to increase traffic to your site, Collection Ads are a highly effective tool.

Story Ads
Story Ads appear, as the name suggests, in Snapchat stories. They consist of a series of images or videos, with an associated call to action. Story Ads can also be accessed from the “Discover” tab.

Lenses AR Experiences
Snapchat’s Lenses AR Experiences use augmented reality to engage users with interactive, creative and memorable content. It’s a unique advertising format that particularly appeals to young audiences. Snapchat has developed its own tool (Lens Web Builder) to enable all brands to create these augmented reality experiences.

Commercials
Snapchat’s Commercials are a more traditional advertising format. These are non-deactivatable ad campaigns lasting from 3 to 6 seconds. Content can last longer (up to 180 seconds). It’s a type of advertising similar to that offered by YouTube.

Snapchat sponsored filters
Snapchat sponsored filters are one of the app’s most popular advertising formats. They enable you to integrate your brand into the user’s content, which they can then share with their friends and followers. In this way, creating an aesthetically pleasing Snapchat filter is an effective way of increasing your brand awareness among a wide audience.

6 steps to advertising on Snapchat
If you’d like to advertise on Snapchat, the procedure is simple and involves 6 steps:

Sign up for Snapchat Ads Manager
This is a prerequisite for running your first ads on Snapchat: sign up for Snapchat Ads Manager. It’s quick and, above all, 100% free.

If you run a Shopify online store, you can link your Snapchat ads account to your back-office by downloading the dedicated app (available for free in the Shopify App Store). You’ll then be able to program your ads directly from the e-commerce platform.

Install the Snapchat Pixel
Like Facebook (Meta), Snapchat lets you link your ads to your website to measure their performance. Thanks to the Snapchat Pixel, you can track visits and sales generated by your campaign and analyze its profitability (ROI).

It can easily be installed on a WordPress or Shopify e-commerce site by following a dedicated installation guide. You can also call on a web agency in Reunion Island to help you!

Create your Snapchat ad
Now it’s time to create your Snapchat ad in the format you feel is most appropriate. Snapchat gives you all the guidelines you need to create ads that are perfectly adapted to the app’s requirements.

For example, if you want to promote your e-commerce products, you can choose the “Collection Ads” format. For this, you’ll need to produce a video, to which your products are associated. These are illustrated by static, square images, which appear at the bottom of the screen. Each one is associated with a URL, i.e. the corresponding product sheet on your online store.

In addition to producing the visual content, you’ll also need to set various parameters (depending on the advertising format chosen). Most often, you’ll need to define the call to action. This is a swipe-up link that redirects the user to a landing page. The quality and relevance of the landing page are just as strategic as your Snapchat ad.

Selecting the audience for Snapchat advertising
Like most social media, Snapchat offers advanced audience filtering options. Your Snapchat ad’s audience can therefore be very fine-tuned, if that’s what you’re aiming for. You can use criteria such as:

User geolocation,
Age
Gender
Their interests,
Their language,
The operating system they use (iOS or Android), etc.
Define the Snapchat advertising campaign budget
Your Snapchat ad can be based on a daily or global budget (in this case, spread over the entire campaign period). For your information, the daily budget should be at least five euros.

Defining your Snapchat advertising budget depends on your objectives and ambitions for the campaign. To help you decide on the ideal amount, Snapchat provides a rough estimate of the number of views and swipes. This can help you define the budget that best corresponds to the expected performance.

But beware: a high budget does not guarantee the success of your Snapchat ad. This depends above all on the quality of your content and the relevance of your targeting. To define the most appropriate strategy for your business, you can save time by enlisting the help of a social media agency. You’ll benefit from its experience and know-how to create high-performance, ROist Snapchat ads.

Define the campaign objective
To enable the Snapchat algorithm to better target your audience, you need to define an objective for your advertising campaign. This could be to improve your brand awareness, user engagement or e-commerce sales.

As such, the advertising format you choose must match the objective. Filters and Lenses, for example, are ideal for creating engagement. Collection Ads are ideally suited to promoting e-commerce products, and in fact encourage conversion. Commercial” or “Story” formats, on the other hand, are better suited to increasing brand awareness.

One last tip: if you’re lost and don’t know where to start, consider enlisting the services of a Snapchat and Social Ads expert. They’ll give you personalized advice on how to develop your strategy. They can also take care of creating your advertising content, as well as setting up and optimizing your campaign. You’ll benefit from customized support tailored to your objectives.

Are you launching a YouTube channel, but don't know what niche it fits? Finding your YouTube niche could well be the key to your success on the platform.

Are you thinking of launching a second channel, or are you running out of video views on your current one? Targeting the right audience can boost interactions and help you join the YouTube community of creators.

Read on for an inspiring list of YouTube channel ideas for creators.

15 popular YouTube video genres and ideas

Let's take a look at 15 of the most popular YouTube genres, driving the future of YouTube. Each genre has its own target audience on YouTube and may not appeal to everyone.

1. Comedy YouTube channels

Comedy YouTube channels strive to make their audience laugh and be entertained. If you want to create YouTube videos with a light-hearted, funny tone, the comedy genre could well be yours. This style of video usually features ordinary people, sketches or compilations of videos already on the Internet.

The niche of comedy YouTube channels is usually based on a unique video editing style, such as replacing backgrounds, shot-on-shot, slow motion or adding cheeky music, which helps them stand out on YouTube.

2. YouTube animation channels

YouTube animation creators publish digital images and dialogue videos of their own making. These are short YouTube videos that tell a compelling story through images, animated text and voice-over. These YouTube video ideas sometimes take the form of digital drawings, sketches or cartoons.

3. YouTube beauty channels

Beauty-themed channels are a big hit on YouTube. They share ideas for YouTube videos on make-up, skincare, beauty products, cosmetics and much more. When audiences want to know more about new cosmetic products, they tend to rely on the opinions of beauty influencers. In general, YouTube channels dedicated to beauty work closely with brands and sponsors.

4. YouTube channels on ASMR

YouTube channels on ASMR (Autonomous Sensory Meridian Response) have recently become increasingly popular. ASMR videos give viewers the illusion of a physical sensation that contributes to relaxation and soothing simply by watching a clip. Creators usually record ASMR videos on an external microphone to capture the best possible sound.

5. Conspiracy-theory YouTube channels

YouTube channels devoted to conspiracy theories are sometimes controversial, but the videos are highly engaging in certain niches. Conspiracy YouTubers may talk about events or famous people who don't get everyone's attention. Some of these conspiratorial YouTube videos tackle historical events, situations, destinations, films and celebrities.

6. YouTube fashion channels

Viewers and subscribers can keep up with the latest fashion trends via dedicated YouTube channels. These content creators who cater to fashionistas share their fashion tips and tricks, "dupes", must-haves, as well as do's and don'ts. Hairstyling videos, brand package unboxings and voice-over videos are generally very popular in this YouTube niche.

7. YouTube cooking channels

Do you enjoy listening to YouTube cooking tips, recipes and ultra-secret cooking tricks? If so, maybe this is the niche you're looking for. If you don't want your face to be visible, you can opt for a bird's-eye view of ingredients, utensils, hob and oven. Restaurants and bars can also use cooking-related YouTube channels to promote their businesses.

8. Daily vlog YouTube channels

Thanks to daily vlog YouTube channels, it's now possible to share your everyday life with viewers from all over the world. Activity, normalcy or entertainment: it doesn't matter, vlogs are of interest to subscribers.

Daily vlog channels can share YouTube video ideas such as tips, daily routines and insights into personal life activities. Editing these videos is among the most accessible, as only simple editing techniques, such as cropping and animated text, are required.

9. YouTube gaming channels

With over 40 million active gaming channels on YouTube, this genre isn't about to run out of steam. Gaming videos are screen recordings or recorded live videos that show someone playing an online video game.

10. Professional YouTube channels

YouTube isn't just for content creators. Companies can post videos on YouTube to entertain subscribers, share testimonials, inform the public about new products, and share promotional videos or behind-the-scenes footage. Creating a YouTube channel for your business allows you to connect with customers and build trust with prospects.

11. YouTube channels dedicated to technology

Technology-savvy YouTubers attract subscribers with a particular theme, in this case a high-tech product. YouTube posts by these creators or companies revolve around review videos, how-to tutorials, comparisons, unboxing videos and product reviews.

12. Chaînes YouTube familiales

Les chaînes YouTube familiales sont connues pour leur transparence, leur sincérité et les petits plaisirs de la vie de famille qu'elles véhiculent. Ce sont en général les parents qui gèrent la chaîne YouTube et publient des vlogs sur leur vie quotidienne. La plupart du temps, il y a peu de montages vidéo dans ce style de chaîne YouTube, mais l'utilisation de filtres peut les rendre plus agréables à regarder.

13. Lifestyle YouTube channels

You can't classify them in a specific niche. The content of this kind of YouTube channel is very varied, from night-time routines to shopping. The creators of this type of content share their interests and finds with their subscribers.

14. Travel YouTube channels

Travel vlogs are among the most viral YouTube video ideas. Subscribers look to them for inspiration for their own journeys, for information or simply for entertainment. Thanks to travel YouTube channels, viewers can set off to discover a new country without leaving their couch.

15. YouTube learning channels

Sometimes it's impossible to find time in your diary to learn a new skill. So why not consider acquiring new knowledge through a video? Whether young or old, subscribers can watch videos day or night to broaden their skills. YouTube learning channels require no sophisticated editing. Simply use our online webcam or screen recorder.